Professional magazine covering advertising and marketing for executives in advertising, the media, and related professions.
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Availability: Jan 2003 to Present
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Publishers: Reed Business Information Ltd. (Australia)
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- TEN TOP TIPS. (December 2007)
- TEN BIGGEST ACCOUNT MOVES. (December 2007)
- TOP TEN MOTTOS. (December 2007)
TEN TOP TIPS.
By Apostolou, Natalie
(December 2007)
natalie apostolou
1 Cos Luccitti, CEO / creative director, De Pasquale.
'Talent is overrated. Self-belief will always outperform.'
2 Peter Tehan, managing partner, Hayes Berry Tehan.
'It's advertising, not rocket science or art.'
3 Lisa Purcell, director artist services, Waterfront Entertainment Marketing.
'Today is you day! Your mountain is waiting ... so get on your way.'
- Courtesy of the...
TEN BIGGEST ACCOUNT MOVES.
(December 2007)
Kevin Jones
1 Commonwealth Bank - The most controversial account move of the year was the Commonwealth Bank's decision to turn to San Francisco-based Goodby Silverstein and Partners for its brand work. Some business was pulled out of STW Group as a result of the switch, with Commonwealth claiming it needed to develop 'world-standard advertising'. The first major campaign from Goodby is expected early in the new year. Comm Bank then opted to move the direct, tactical...
TOP TEN MOTTOS.
(December 2007)
Natalie Apostolou
1 'Courage is fear walking.'ANTHONY GREGORIO, CEO, THE FURNACE
2 'Imagination and hunger are more important than knowledge.'NICHOLAS SIMMS, GENERAL MANAGER, QUEENSLAND BELONG
3 'Remember the future as it always belongs to the brave.'CHRIS BROWN, MD, DDB
4 'There is no substitute for doing the work.'DAMIAN SMITH, GM TEN DIGITAL
5 'I better Google this.'MICK O'BRIEN,...
