When you live in metro Detroit, it’s hard not to draw analogies to the suffering auto industry. We produced and relied on gas motored vehicles for the better part of a century and now we’re facing never ending power struggles over who controls production and pricing of gas and even more importantly, the impact on our environment. Good alternatives have been developed, but some too late to save these large “gas guzzling” companies. What would have happened if Detroit partnered with other alternative resource companies 30 years ago?

No matter what business you’re in, these are challenging times. Putting content where it’s most relevant and compelling not only to your readers, but to a larger audience, can be a daunting task. Going it alone can keep your company from having the latest information published on your site in a timely manner. And what about being more efficient at digitizing and monetizing the content you already have online?

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